According to the latest online survey from Acxias, six out of ten companies have started using thegenerative artificial intelligence (IAGen) as part of their purchasing process : through a prototype for most of them (48% of total responses), or with already operational functionalities (12%) at different stages of the processing chain. Due to a lack of conviction or competent resources on the subject, nearly a quarter of respondents (24%) say they are only in the appropriation phase, firstly to understand the mechanisms of this new form ofIA and assimilate them, but also to identify use cases and acculturate their teams. More surprising given the excitement generated by the launch of theChatGPT conversational agent, at the end of 2022, and the race is now underway between the major players in new technologies, 16% of survey participants say they do not know what it is about.
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According to recent results of the online survey carried out by Acxias, it appears that the integration of generative artificial intelligence (IAGen) in purchasing processes is becoming widespread, with six out of ten companies already engaged in this path . These companies are exploring the capabilities of AIGen, with varying degrees of progress in adoption.
Indeed, almost half of the companies surveyed (i.e. 48% of the total sample) have already implemented prototypes using IAGen, while 12% have taken a further step by integrating operational functionalities into their management processes. 'purchase. These functionalities are deployed at different levels of the processing chain, demonstrating the diversity of possible applications of this emerging technology.
However, despite this growing adoption trend, a quarter of respondents (24%) are still in the exploration and appropriation phase of IAGen. These companies recognize the importance of deeply understanding the mechanisms of this form of artificial intelligence, as well as finding relevant use cases and raising awareness of these new technologies among their teams. This suggests that the rise of AIGen requires not only technical resources, but also cultural and organizational transformation within companies.
One surprising aspect revealed by the survey is the level of ignorance surrounding IAGen, despite the excitement generated by the launch of ChatGPT in late 2022 and the fierce competition between tech giants to dominate this field. In fact, 16% of participants said they were unfamiliar with the technology, highlighting the continued need for education and awareness in the field of artificial intelligence.
In summary, although AIGen is becoming an increasingly central element in business purchasing processes, there still remain challenges in terms of appropriation, understanding and awareness of this technology. emerging.